In 2024 Bible sales in the US rose 22 per cent according to Circana Book Scan, reported in the Wall Street Journal – a record achieved by the end of October last year. There have been steady rises since 2020 when 8.86m Bibles were sold.
Millennials are now leading the way in Bible use according to the American Bible Society’s State of the Bible 2025: “In the 2024 report, Millennials trailed all other generations, with
only three in ten (30%) qualifying as Bible Users. This year they’ve jumped to nearly four in ten (39%), surpassing their younger siblings in Generation Z. Both male and female Millennials have seen
a substantial year-to-year increase.” Gen X saw a ten per cent increas in Bible use by men, while the rate for women was unchanged. Boomers saw a fall in Bible reading, maybe they are aging out.
Meanwhile in the UK a similar record has been broken but expressed in value: “According to Nielsen BookScan data, UK Bible sales grew from £2.69 million in 2019 to £5.02 million in 2024—an increase of £2.33 million over just four years. In contrast, between 2008 and 2019, total yearly Bible sales increased by just £277,188, making the past four years one of the most significant periods of growth in recent history,” the publisher SPCK recorded. “This dramatic rise highlights a renewed interest in Scripture, driven largely by Generation Z—a group once considered distant from traditional religion.
The rise in Bible sales in the UK reflects a growing interest in faith in the young: The Bible Society’s The Quiet Revival shows that the most dramatic church growth is among young adults, particularly young men. In 2018, just 4 per cent of 18–24-year-olds said that they attended church at least monthly. Today, says The Quiet Revival, this has risen to 16 per cent, with young men increasing from 4 per cent to 21 per cent, and young women from 3 to 12 per cent.
Bookscan does not capture the sales of the President-Trump-endorsed the “God Bless the USA Bible,” which sells online for $59.99.
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